My career


Jumbo logo

Head of Jumbo Tech Campus

2017 - present, Currently I work at Jumbo. Jumbo is the second largest supermarket chain in the Netherlands. This is true for the physical shops, but not for online shopping. We want to change that and therefore we are building a Tech Campus. This department is fully focussed on building the perfect online shopping experience for our customers to make sure we grow a lot in this area. Our goal is to become the biggest online food retailer in a few years.



Anneke.com logo

Independent Management Coach

2005 - present, Besides my day-time job I am a part-time management coach. At Coolblue, but also in my former jobs at KPN and TomTom I have learned a lot about changing and scaling organisations, about both server-side and embedded software, quality assurance, DevOps, distributed teams and (Cloud)infrastructure. In May 2016 I was named one of the 50 Most Inspiring Women in Tech in the Netherlands.
I love to share my knowledge, to help and to learn. Please take a look at my the coachings section of this website when you are interested.



Coolblue logo

Head of Software Development at Coolblue

2013 - 2017, I worked at Coolblue, one of the biggest online retailers of the Benelux and the fastest growing company in this industry where I was responsible for software development. With 28 scrum teams we worked on the E-commerce platform, on the backoffice systems, on the infrastructure needed to run these platforms and the workplaces and since Coolblue values data analysis a lot at Coolblue there are quite some teams working on Business Intelligence. In four years we've succesfully grown from 5 to 28 scrumteams, implemented continouos deployment, migrated the whole of the Coolblue webshop to the cloud and many more.



CCS logo

EVP Software Engineering at CCS

2011 - 2013, In 2011 I worked for the company CCS. I was a member of the board and responsible for Software Engineering in the Netherlands and India. We made the software product Level 7 for the Insurance Industry.


TomTom logo

VP Software Engineering

2007 - 2011, In 2007 I joined TomTom Navigation Systems as a VP Software Engineering. At that time, TomTom was rapidly accelerating its growth, as was my team. Our biggest challenge was meeting the deadlines for delivering the embedded software. I am proud to say that we succeeded in that! In 2009 we delivered all our 10 software projects in time without having quality problems. My team at TomTom had 20 different nationalities. Most of them were based in Amsterdam, part of the team was situated in Taiwan, China and India.


KPN logo

Management Trainee and IT Manager at KPN

1997 - 2007, After studying at the Delft University of Technology, I started working for Royal Dutch Telecommunications (KPN). As a management trainee I was given the opportunity to grow as an IT manager, including managing 250+ teams. In 2005 I managed my first outsourced software team in India.


STIP logo

Member of the city council of Delft for STIP

1993-1996. STIP is short for for Technical Students in Politics (Studenten Techniek In Politiek in Dutch). In 1993 we founded this party in Delft. The goal was to change the way the political parties treated the students in this city by joining the city council.
This proved to be a very succesfull initiative. We campaigned and got elected in the city council of Delft. I was the second member of the council for STIP in 1994 and 1995. This was the start of a very succesfull political party. The party grew bigger and bigger and is a very serious member of the city council in Delft nowadays.



TU Delft logo

Student at the Technical University of Delft

1990 - 1997, Industrial Design Engineering.
Some projects:



Picture of Anneke Keller